Branding
Concept, Design & Production
Establishing a new brand requires many different kinds of promotional materials and merchandising techniques. For the launch of Beco Pets' Food for Dogs, I adapted Beco Pets' designs into t-shirts and other promotional materials, and designed brand experience components like our sample bike. At trade shows and retail launches, I was responsible for exhibition design and window displays.



Brand Experience - Designed a promotional bicycle that was used to give away samples packs of Beco Pets new food for dogs in local parks.



