Choyera Charity - Logo Design, Art Direction & Photography - The goal of Choyera Charity is to empower women by teaching artisanal skills to mothers living in poverty in Baja Sur, Mexico. As a volunteer, I am designing the logo and brand identity for their cause. This project is an ongoing work in progress. Choyeros are the name of locals who were born in Baja Sur, Mexico. Only about 15% of the people in the area were born there. The word also refers to desert cactus.