Food for Dogs
Design, Art Direction & Production
Beco Pets launched a range of eco-conscious food for dogs. I designed the packaging and created marketing material, which is a part of a 360 print and web marketing campaign surrounding the product. Because the foods are nutritious and high quality, the price point is a bit higher than food produced by companies that do not share Beco Pets' commitment to pet health and sustainability. Convincing dog owners to make the switch meant creating an attractive package that communicates information about pet health and environmental benefits. My design was intended to appeal to an organic shopper who wants a happy dog and a healthy planet.

By combining the bright colors with the craft paper, the packaging stands off the shelf in a busy store and gives a rustic homemade feel of shopping at a farmer's market.



Photos shot in-house to show the healthy ingredients in each recipe.



Art Direction for social media video clips.


Outer carton for the wet food, which sits on the store shelf, it is a tear away box that holds 12 packs.